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روان شناسی و مشاوره::
نظریهی کنترل عاطفی
Regardless, Osgood's semantic space gives us an exceptional and intriguing glimpse into how the human mind operates.2 As it turns out, these particular three semantic dimensions of EPA-space also provide robust cognitive foundations for explaining and understanding patterns of social behavior, which is the subject of Affect Control Theory (Heise 1987).
The core principle of affect control theory is that individuals maintain relatively stable affective impressions of others and situations, which regulates their behavior accordingly.
(b) affect control theory
(b) Heise's Affect Control Theory.
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